Consider this thought experiment: your consciousness is transferred into another species' body. You wake up as an insect within a bustling colony. How would you best ensure your survival and success? Now imagine you've awakened as a monkey amid a lively troop. What would be your optimal strategy?
In both cases, your best bet would be to embrace the prevalent social traits and excel in them. This is the most effective strategy as it's been honed and perfected by the relentless processes of evolution. There is no better mechanism for optimizing a system's parameters than the fine-tuning provided by evolution itself.
So, on a personal level, it's prudent to engage fully in the societal game you find yourself in.
But remember, it's just a game.